Your Niche · MVP End-of-Campaign Summary

The Result

553 landing page views, at 11¢ a result.

A Just Listed campaign's job is simple: get local buyers off the feed and onto the listing page, as cheaply and reliably as possible. On $60.99 in spend, this one delivered 553 landing page views, fed by 679 link clicks, and never let the cost per result climb above 12 cents.

3,447

People Reached

Local buyers in and around Cockburn Central.

553

Landing Page Views

This campaign's primary result.

$0.11

Cost Per Landing Page View

On top of a 9¢ cost per link click.

$60.99

Total Spend

Confirmed from the Ads Manager export.

Why the numbers held up

679 link clicks came in at a 12.68% click-through rate and 9¢ a click, and 553 of those clicks, 81%, carried through to a landing page view. Frequency sat at just 1.55 across the run, so the ad still had plenty of reach left in the tank rather than wearing out its welcome.

Performance

The numbers, measured against benchmark.

This Just Listed campaign ran to a geo-targeted audience across Facebook and Instagram under Meta's Housing Special Ad Category rules, over the 10 – 14 Sep 2026 campaign window. The figures below are reported straight from the Ads Manager export.

Metric	Result	Benchmark	Read
People reached	3,447	Local buyer coverage	On target
Impressions	5,356	–	No benchmark
Frequency	1.55	<3.5	Healthy
Link clicks	679	–	No benchmark
Link click-through rate	12.68%	–	Strong
Cost per click (link)	$0.09	$0.50 – $1.50	Well below benchmark
Cost per click (all)	$0.08	$0.50 – $1.50	Well below benchmark
Landing page views	553	–	Strong (81% of link clicks)
Cost per landing page view	$0.11	–	Strong
Cost per lead	N/A	N/A for Just Listed	Not applicable

On the landing page numbers

679 link clicks converted through to 553 landing page views, an 81% click-to-view rate, on a cost per result that never moved outside the 10–12 cent range across the run.

Audience

Local buyers in the suburb that counts.

The campaign targeted local buyers in and around Cockburn Central, with the geography, copy and creative doing the audience selection under Meta's Housing Special Ad Category rules.

Geo strategy

Cockburn Central & surrounds

Targeted to buyers in and around the listing suburb, keeping the ad in front of the most relevant local buyer pool.

Housing category

Special Ad Category: Housing

Run under Meta's Housing rules, so no interest targeting. The geography, copy and creative do the audience selection.

Compounding value

Feeds the retargeting pool

Every person reached and every click builds MVP Real Estate's warm engagement audience for future retargeting and subsequent campaigns in this area.

Audience health

Frequency held at 1.55 (5,356 impressions divided by 3,447 reach) across the run, comfortably under our 3.5 ceiling. The audience wasn't over-shown the ad, and there was room to keep the campaign running or lift spend without risking fatigue.

Takeaways & Next

What this campaign proved, and what's next.

$60.99 in spend, 3,447 people reached, 679 link clicks and 553 landing page views. Here's what this run proved, and the one clear next move.

Cost per click at $0.08–$0.09 stayed well under benchmark. Against a $0.50–$1.50 target, this campaign spent a fraction of the going rate per click.
Frequency left plenty of headroom. At 1.55 against a 3.5 ceiling, the campaign could have run longer or at a higher budget without any risk of audience fatigue.
A 12.68% link CTR (15.16% overall) shows the ad stopped buyers scrolling. Both sit well above typical single-listing benchmarks.
81% of link clicks converted through to landing page views. A solid click-to-view rate, and a good sign the ad and the listing page matched up.
The Cockburn Central pool grew. Everyone reached is now available for retargeting work on MVP's next listing in the area.

Recommendation for the next campaign

Test a lead form on the next Just Listed.

With a 12.68% link CTR at 9¢ a click and 81% of those clicks converting through to the listing page, this suburb's audience is clearly engaged. On the next Just Listed here, we'd suggest testing a Meta native lead form alongside the current "Learn more" CTA, so some of that interest converts into a captured buyer enquiry, name, phone and email, rather than a click that ends at the listing page.